Following on the heels of my post about why the Linux desktop fails, Joe Panettieri describes precisely why Ubuntu has a chance of bucking the trend and making Linux relevant to a wider audience:
Canonical/Ubuntu gets marketing.
Talking of Canonical’s decision to cancel Ubuntu Live, Panettieri writes:
Spending massive bucks on Ubuntu Live — and preaching to a niche audience of Ubuntu fanatics — wasn’t a great use of Canonical’s marketing dollars.
Instead, Canonical hosted a range of education sessions at OSCON [as as well had a presence at LinuxWorld]….Many attendees were Red Hat Enterprise Linux, SuSE Linux and Windows Server administrators, who were seeking more information about Ubuntu. In other words, Canonical was preaching to new listeners rather than the same-old Ubuntu crowd. Smart move, Canonical.
Indeed. Mark Shuttleworth and the Canonical/Ubuntu crew understand that it’s not good enough to be good enough when you’re trying to displace entrenched incumbents. You have to be superior, and you have to tell the world why.
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