I didn’t attend the Enterprise 2.0 Conference this year, but judging by Jeff Whatcott’s commentary, I’m not sure I missed much.
It would appear that the Enterprise 2.0 world is still recycling the same froth in an attempt to stand out. Here’s what Whatcott had to say:
I spent some time checking out the competition to benchmark our messaging and functionality. I was struck by how thoroughly undifferentiated the pitches were. Everyone was giving essentially the same demo, talking about the same functionality and use cases.
Internally, I heard from Jean Barmash on the Alfresco consulting team who echoed Jeff’s comments:
Walking around the exhibition floor, it looked like everybody was offering very similar stuff–big focus on “communities”–creating them, managing them, etc.
It feels like we’re in the early stages of Enterprise 2.0. Let’s call it Enterprise 1.8 where everyone is showing the right slideware and demos, but few, if any, really know how to put it all to productive business use.
Until the money steps in, I think we’re going to remain in a curious limbo where “shiny baubles” (a colleague’s favorite term) get rolled out widely but for which few pay because no one on the enterprise side has really connected the dots between community, user-generated content, and enterprise productivity/business value.
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