Fabrizio takes Google to task for its “Johnny One Note” approach to mobile: To the man with a hammer (Browser-based advertising model), everything looks like a nail (Browser). But he also points to how Google can extend its desktop web search dominance to mobile:
…[F]or Google to dominate in mobile, they’ve to find a way to dominate in messaging (not in browsing). Gmail isn’t the way….The Google of Mobile will come from mobile messaging [SMS, texting, email, IM, social communications], ad-based.
I wonder….Given that we’re preconditioned to pay for services on our mobile devices, couldn’t Google also explore a baked-in monthly subscription fee that the carrier embeds in one’s wireless plan? Something that users pay for in the same way we pay scads of taxes each month without knowing precisely why?
Perhaps. But as the desktop has shown, given the choice between a good enough free service and a packaged and paid-for service, good enough and free is going to win out.
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