04
04
2008
Secrets LinkedIn can tell you about your customers
Posted by: admin in Business and Politics
One of the frustrating things about an open-source business is you don’t generally know who is using your software. The paid customers you know, of course, but generally this represents a small fraction of the total user base.
In Alfresco’s case, roughly 30,000 people download our software each month. Of those, maybe 4,000 to 6,000 register for documentation or give us their contact information in some other way.
Larry Augustin gave an excellent presentation [PDF] on this recently at OSBC. He talked about how to engineer a product to maximize conversions from downloads to dollars.
Today I found a new way. LinkedIn. What do I mean? And is this only something for open-source vendors?
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